Visit our store

Since HICKEYS first opened for business in 1935, our store has grown into an iconic sports & outdoors retail destination.
You can check out our full range of gear by visiting us in the Eastern Bay of Plenty coastal town of Opotiki or contact us :
07 315 6238



Since HICKEYS first opened in 1935, our store has grown into an 800m2 iconic retail destination representing leading brands across nine in-store departments





Our Fishing Department (established 1940's)
HICKEYS has become synonymous with everything fishing in the Eastern Bay of Plenty ever since most major brands of fishing tackle first became available for sale in New Zealand shops. As early pioneers of surf-casting, boat and big game fishing in the area, we have the in-store range and experience to ensure you get the right gear for the type of fishing you want to do. You'll find an extensive range representing major brand rods & reels, fishing combos at discounted prices, all the terminal tackle and accessories you'll ever need along with an extensive range of bait & burley, both frozen and preserved. A rod and reel repair service is also available.


Our Camping Department(established early 1950’s)
Excellent range for everything camping including tents, gazebos, furniture & airbeds, chilly bins & bags, binoculars, headlamps & torches, lanterns, cookers & cookware, sleeping bags & packs, dried foods, chemical toilets, and all the other essential accessories for camping out. Tents are on display in store.

Our Hunting Department(established late 1940’s)
The first firearm sold through HICKEYS was in September 1947, a Winchester model 62 .22 rifle. Since then we have been a registered firearms dealer as agents for most major brands and deal only with NZ's authorised firearms importers. All essentials for a successful hunt are available, from firearms and ammo, cleaning gear, rifle scopes & binos, silencers, spotlights, knives & sharpeners, rifle bags & slings, belt bags & day packs, boots, polar-fleece clothing & rain-wear and much more. A NZ Firearms License is required for the purchase of firearms and ammunition.


Our Diving Department (established early 1950's)
Whether you are after scuba gear or just going free diving, you find just what you require in our dive department. Masks, snorkels, fins, regulators & gauges, compensators, wetsuits, tanks & accessories. Great range of family diving gear, rock shoes & swimming goggles. NZUA certified centre for in-store dive tank fills, as well as a 5 day turn-around service for dive repairs and tank testing by out-of-store accredited agents.

Our Sports Department(established mid 1940’s)
At HICKEYS you’ll find the big brands like Nike, Adidas, Asics, New Balance, Puma, Russell Athletic offering a great range of sports bags, hardware, clothing & footwear. Plenty of gear also available from all the other popular brands you’d expect to find for team and individual sports, as well as body boards & surf leashes, skateboards, longboards & scooters. Teamwear also available on order.


Our Bike Department (established 1989)
Our range of Avanti, Scott, Raleigh, ABD & Mongoose bikes will ensure that we have just the bike for you - BMX & geared bikes for the kids, comfort & cruiser bikes for that leisurely jaunt around town, road bikes for that race or longer ride, and of course the popular mountain bikes for off-road action. A selection of all the essential parts and accessories you’d expect like tyres & tubes, pumps, lights, computers, carriers, gloves & shorts, helmets, camelbaks and much more are available in store.




Our Surf & Streetwear Department (established early 1990’s)
Our sports clothing & shoe range is further complemented by a selection of cool gear from many of the major brands like Rip Curl, Billabong, Volcom, O’Neill, & Dickies seen in more specialist surf shops. You’ll be amazed at our selection of jandals including the popular Havaianas, the comfortable Reefs, footwear from Vans, Converse, Globe & Etnies just to name a few. All the gear to look good – tees, tops & dresses, shorts, jackets, shoes, caps , straw hats for summer & of course sunnies. Just arrived for summer 2013, is NZ’s very own Kia Kaha range of mens & womens clothing.


Jewellery Department(established 1950’s)
Hickeys Jewellers offers a range of both women’s & mens watches including the famous eco-drives from Citizen, mid range dress watches, cool watches from Rip Curl as well as a marvellous selection of fashion watches to suit all price ranges. We also stock stock gold & silver chains, charms, fashion jewellery including pendants, studs and earrings. Watch batteries, replacements straps & pins are fitted in-store, as well as being agents for jewellery & watch repairs. Trophies and engraving are available in store or arranged as required for those special occasions.


Bags & Luggage Department (established 1950’s)
Bags have been part of Hickeys line-up for almost 60 years! Extensive range of back packs for school, duffle bags for sports gear or a weekend away, travel bags or hardcase wheelie bags for that longer trip. Also a selection of trendy hand bags & shoulder bags as well purses, wallets & card holders for everyone who needs one.


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